Instagram marketing is a great way to connect your brand with the target audience using photos and videos. This social media platform has become a sophisticated tool for companies that want to show customers their corporate cultures and market products or services in an exciting way. Here are 10 surefire tips for increasing your brand’s Instagram Followers.
1. Create a Business Profile
Creating a business profile for your brand allows you to access Instagram insights. This way, you can see your followers’ demographics, behavior, and engagement with your product/brand. The profile will show your industry.
You can make promoted posts to increase your followers. A business profile enables you to add links to Instagram Stories. Not only does this increase your followers on Instagram, but it also drives a lot of traffic to your business website.
2. Use Popular Hashtags
Instagram is a social platform driven by hashtags. It is important to use the right hashtags that reflect your brand. Using the hashtags at the right time will make your Instagram posts more discoverable. This will surely help increase your followers on Instagram.
3. Post Video Content
Although Instagram is famous for posting pictures, research shows posting video content increases engagement. For instance, a picture showcasing the discounted offers in your account often will be skipped if it is not engaging. On the other hand, a short and compelling video boosts the likelihood of getting more followers.
4. Engage With Competitors’ Followers
You can increase your follower count by engaging directly with the followers of your competitors. View their posts, give them likes, and leave comments. You can repeat this process on different days until you see a positive response. This is a simple formula to get a lot of followers quickly.
5. Post Consistently
Once you have created a workflow for your visual content, you can ramp things up to 3-4 posts a day. This will make you stay competitive. Instagram requires attractive photos to get eyes on your brand’s message. Make sure you post at the right time. Generally, the best times to post on this social platform are from 11am to 1pm and 7pm to 9pm.
6. Share User-Generated Content
You can share user-generated content on Instagram and give credit to the original creator. For example, your company manufactures cosmetic products for women. You can find a video on YouTube in which the creator reviews or talk about the benefits of your product. Then, you post that video on Instagram. This is a good strategy to retain existing customers and gain more followers.
7. Use Your Analytics
Analytics allow you to understand the performance of your Instagram posts and your profile overall. For instance, a follower account is a metric while the follower growth rate is analytic. You can monitor the demographics of the followers and optimize content accordingly.
8. Embrace Instagram Stories
If you want to increase your brand’s Instagram followers, you need to use this feature. Recent reports show that over half a billion accounts use Instagram Stories every day. Over 45% of the most viewed stores are from brands.
Do not forget to use the location and hashtag features in your stories to expose them to accounts or users who don’t already follow you. Instagram Stories are a great way to increase free followers.
9. Go Live on Instagram
Instagram is a great place to take benefit from the live video – a trend that continues to grow on social networking sites. Interactive features like questions and comments can engage your brand with viewers in real-time. As a result, this creates precious engagement, which can increase your reach.
10. Instagram ads
Instagram ads are a perfect way to reach new followers in a fast and effective way. Ads enable you to get your brand content in front of users who would otherwise not view it. Instagram ads offer various features. For instance, you can set your target audience by demographics, location, interests, behaviors, etc.